Ketiz Singh

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The Journey of Building a Sustainable Fashion Brand

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Hey there, my name is Danny Nagel, and I’m the founder of Daisy LA, an art apparel line with a mission to empower women and spark meaningful conversations. In this podcast, I want to take you through my journey of transitioning from a full-time designer to a full-time entrepreneur in the world of sustainable fashion.

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From Corporate Designer to Independent Creative

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I started my career as a t-shirt designer working for big companies like Macy’s and Urban Outfitters. Initially, I was just creating designs without much thought or purpose. But as I delved deeper into the world of fast fashion, I realized the environmental and ethical impact of the industry. That’s when I decided to take the leap and start my own brand, Daisy LA, where I could align my values of sustainability and empowerment with my creative work.

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The Slow Fashion Movement

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One of the key aspects of Daisy LA is our commitment to slow fashion. Unlike fast fashion brands that churn out new collections every week, we focus on creating ethically and sustainably made clothing. Our made-to-order model ensures that we minimize waste and only produce what is ordered, reducing our impact on the environment. By supporting smaller brands and embracing slow fashion, we aim to educate consumers about the importance of conscious shopping habits.

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Authenticity in the Age of Social Media

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In today’s fast-paced world of social media, it’s easy to get caught up in the facade of perfection. Many influencers and brands portray an idealized version of their lives, creating unrealistic expectations. At Daisy LA, we believe in authenticity and transparency. We use our platform to share the real struggles and triumphs of running a business, encouraging others to do the same. By being vulnerable and genuine, we aim to connect with our audience on a deeper level.

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Building a Community of Creatives

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Creating a sustainable fashion brand is not just about designing clothes; it’s also about building a community of like-minded individuals. Through collaborations, partnerships, and our ambassador program, we have fostered a community of empowered women who support each other’s journey. By surrounding ourselves with inspiring and driven individuals, we continue to grow and evolve as a brand.

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Embracing Balance and Self-Care

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As I navigate the challenges and triumphs of being a creative entrepreneur, I have learned the importance of balance and self-care. By prioritizing my well-being and taking time to recharge, I can sustain my passion and creativity for the long haul. While it’s tempting to work endlessly and push ourselves to the limit, it’s essential to listen to our bodies and minds and find a sustainable rhythm that allows us to thrive.

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Closing Thoughts and Call to Action

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In conclusion, building a sustainable fashion brand is not just about creating beautiful garments; it’s about creating a meaningful connection with your audience and making a positive impact on the world. By embracing slow fashion, authenticity, and community, we can pave the way for a more conscious and ethical industry. I encourage you to support small brands, shop mindfully, and prioritize self-care in your creative journey. Together, we can create a more sustainable and empowering future for fashion.

Thank you for tuning in to this episode of the Ground-Up Show. If you want to learn more about Daisy LA and join our community of changemakers, visit our website and social media channels to connect with us. Let’s continue to support each other in our creative endeavors and make a difference in the world of fashion. Thank you for being a part of this journey. **Stay inspired, stay authentic, and keep creating!**