Ketiz Singh

Unveiling the Surrogate Advertisements: A Sneaky Business!

Hello, my young friends! Have you ever noticed how your favorite stars endorse products like Pan Masala and alcoholic beverages, but the ads turn out to be for something else entirely? This clever tactic is known as Surrogate Advertisement. Let’s dive into this deceptive world today!

The Trickery of Gutka and Pan Masala Companies

Let’s talk about Gutka, a product containing tobacco that poses a severe risk of mouth cancer. Due to its harmful effects, the sale of Gutka and tobacco-containing Pan Masala is banned in most Indian states. However, companies found a loophole by selling tobacco separately and claiming their Pan Masala was tobacco-free, even though it contained areca nuts, a potential carcinogen. Lying to customers and using harmful chemicals is their modus operandi.

In a study in Bihar, 7 out of 12 Pan Masala samples tested positive for nicotine, despite brands claiming to be nicotine-free. This deceitful practice not only endangers public health but also violates regulations set by the government.

The Sinister World of Surrogate Advertising

Surrogate Advertisement is a sneaky tactic where companies use different products to promote banned items like tobacco products. They create confusion by using the same brand name, taglines, and logos for both tobacco and non-tobacco products. Celebrities like Amitabh Bachchan and Ranveer Singh endorse these products in a way that subtly hints at the real banned item.

Alcohol brands also employ surrogate ads through bottled water, soda, and even music CDs to skirt around regulations. The Advertisement Standards Council of India has laid down rules to curb this practice, but loopholes allow companies to exploit them.

The Call to Action

It’s time to hold companies and celebrities accountable for promoting harmful products through deceptive advertising. Let’s raise our voices and demand ethical practices in the industry. If you see your favorite stars endorsing such products, speak out against it and spread awareness. Together, we can make a difference and create a healthier future for our country!

Thank you for joining me on this eye-opening journey into the world of surrogate advertisements. Stay informed, stay vigilant, and be the change you want to see. Until next time, keep shining bright, my young warriors!